18 Dec 2009

Monday 18 Jan 2010 - Mobile Application Sustainability - MoMo in Brighton

The Smoke meets The Sea - Mobile Monday London takes a trip down to the coast to talk about sustainability in Mobile.

Although individually handsets do not consume much power, with an estimated 6 billion in use by 2013 recharging them is set to become a serious environmental issue. Undue use of power in the handset also causes serious user frustration at short battery lifetime, so there is likely a strong consumer motivation for greener applications.

Hosted by DCKTN, at the prestigious Hotel du Vin, Brighton, MobileMonday London will be examining the question of power efficiency of mobile applications at an event in Brighton, on 18th Jan.

The event will centre around a paper by Galit Zadok and Riikka Puustinen, proposing a design methodology they call "The Green Switch". Tory Dunn and Franco Papeschi from Vodafone will also present on mobile apps for sustainability including a round-up from the last year's EcoMo event.

30 Nov 2009

Need accommodation in Barcelona for Mobile World Congress? Then Justin’s your man

Contact Justin Email: justin@reventz.com Phone:   +44(0)2071937952   Mobile:  44(0)7507861533 

rEventz is the premiere events agency throughout Europe, specialising in Spain and are Mobile Monday London’s latest partner during the run up to Mobile World Congress. rEventz expertise lies in making attending Mobile World Congress easy for you by finding you the right accommodation, the right meeting places, and making sure your stay in Barcelona is fuss-free.

Justin and his team have been working closely with the Mobile World Congress for over 5 years with some of the biggest (and smallest) companies in the industry and with a large stock of hotel rooms and other services; we can tailor every package perfectly to the individual needs of each individual client. And Justin knows Barcelona backwards which is a great help, especially if you’re new to Congress.

Every client has their own dedicated project manager working on their booking and only their booking so you so there are no distractions and all of your requests are handled immediately. If 100% perfection is the minimum that you ask for – trust rEventz with your next Event and see what 110% satisfaction feels like. Previous satisfied clients include O2/Telefonica, Tele Atlas, Cisco Systems, Verisign, Seven, Opera, Aliph, NXP and more.

All of rEventz’s hotels are located in the heart of Barcelona with easy access to the Fira Exhibition Centre and the Placa Cataluña (the very centre of the city) where most of the restaurants are and where most of the evening networking happens.  So rest assured with rEventz we will keep you central and where you need to be avoiding unnecessary travel. All hotels are located within 5 mins of the nearest Metro station and all have taxis readily available. 

Listed below are the most up to date list of available hotels with rEventz; with pricing on average less than the official organiser is offering.  For further information about any of these hotels including pictures don’t hesitate to contact Justin. Yes, we know hotel prices are expensive during Mobile World Congress, but these are below the usual rate for the week of Congress when all prices seem to go up – sometimes double or even treble the usual room rates. Yes, it sucks, but Justin’s negotiated some good rates for Mobile Monday London members.

  • Hotel Paral.lel 2* - This hotel is an excellent budget hotel and although a 2* offers superb service and rooms for its rating, the hotel also has the added bonus of being just a 10 min walk to the Fira Exhibition Centre and just 10 mins to the centre of town – Placa Cataluña .  Free Wi-Fi is available in all of the rooms of the hotel.
    20 rooms available: €250/night inc tax and breakfast
  • The Hotel Aston 3* - This first-class business is well priced and is just 10 mins by taxi or metro to the Fira Exhibition Centre and Placa Cataluña.  Free Wi-Fi is available in all of the rooms of the hotel.
    17 rooms available: €240/night inc tax and breakfast
  • Hotel Junior 3* - Another first class, budget business hotel and the sister hotel to the Hotel Aston (located 30 seconds from it) and is located 10 mins to both The Fira Exhibition Centre and Placa Cataluña via metro or taxi.  Free Wi-Fi is available in all of the rooms of the hotel.
    15 rooms available: €235/night inc tax and breakfast
  • The Hotel Ramblas 3* - Excellent budget hotel offering all of the services that you could need during the event, located in the heart of Barcelona on Las Ramblas; a 5 min walk to Placa Cataluña and under 10 mins via taxi or metro to The Fira Exhibition Centre.  Free Wi-Fi is available in all of the rooms of the hotel.
    10 rooms available:  €240/night inc tax breakfast
  • Hotel H10 Cataluña Plaza 3* Superior - This hotel is located right in heart of the city in Placa Cataluña so you couldn’t be more central and has recently been refurbished to the highest standard.  5 mins to the Fira Exhibition Centre via metro/taxi.  Free Wi-Fi is available in all of the rooms of the hotel.
    10 rooms available €315/night inc tax and breakfast
  • Hotel Reding 3* - This very comfortable business hotel is centrally located at just a 2 min walk to Placa Cataluña and 5 mins to the Fira Exhibition Centre via metro or taxi.  Free Wi-Fi is available in all of the rooms of the hotel.
    14 rooms available: €325/night inc tax and breakfast
  • The Sunotel Central 4* - This great business hotel offers everything that you would expect from a 4* hotel and is ideally located at just a 10 min walk to the Fira Exhibition Centre and under 10 mins to Placa Cataluña via metro or taxi.  Free Wi-Fi is available in all of the rooms of the hotel.
    14 rooms available: €345/night inc tax and breakfast
  • The Hesperia Del Mar 4* - This new 4* hotel is another good excellent hotel.  Although located by the port of Barcelona its still just 10 mins in a taxi or metro to the Fira Exhibition Centre and Placa Cataluña (you don’t have to go through the centre of town – thus avoiding traffic).  Due to the fact that it is slightly further away though it offers 4* hotel rooms at 3* prices!  Free Wi-Fi is available in all of the rooms of the hotel.
    20 rooms available: €275/night inc tax and breakfast
  • The Grand Hotel Central 4* Superior - Saving the best for last: this gorgeous boutique hotel offers unparalleled comfort and style.  The hotel is also ideally located right in the heart of Barcelona offering perfect quality at unbeatable prices.  The hotel is just 5 mins on foot to Placa Cataluña and under 10 mins to the Fira Exhibition Centre via metro or taxi.  Free Wi-Fi is available in all of the rooms of the hotel.
    20 rooms available:  €320/night inc tax and breakfast

rE...Inventing Corporate Solutions
Tel:               + 44 (0) 207 193 7952        

Fax:              + 44 (0) 207 900 2357
Mobile:         + 44 (0) 750 786 1533

29 Nov 2009

Last Chance to win a place at a MWC 2010 Pre-Show Press Event with UKTI

UK Trade & Investment has created a unique opportunity for 20 UK companies to engage with the media in the run up to Mobile World Congress 2010.

On 20th January 2010, UKTI will be hosting a media speed networking event in London for the successful companies, these companies will be selected from a panel board and notified of their involvement by 10th December 2009.

The event will enable UK companies to meet with relevant journalists with an interest in Mobile World Congress in advance of the show to share news and generate interest in their company's products and services.

It can be notoriously difficult to gain the attention of journalists at Mobile World Congress, particularly for smaller companies. This event aims to provide an opportunity for companies to do so before the Congress takes place.

There is a strict limit to the number of companies that can benefit from this event and for this reason companies that wish to be considered will need to complete a simple form and also be able to fulfil some strict criteria.

The criteria are:
» Submission must be made by 30 November 2009
» You will need to have someone available to be present in London on 20th January
» You will need to have a newsworthy story: product, innovation, or development that you are able to speak with the media about
» Whilst we will ask journalists not to use the information that they receive until Mobile World Congress, companies attending will need to be certain that the news they have will be ready for public release on 15th February 2010. It will not be possible to include innovations or agreements that are not certain to take place
» You will need to be available on the telephone during November or December 2009 to discuss the news that you will be announcing at Mobile World Congress

What kind of journalists will be attending this event?
We will invite journalists from national, trade, technical and consumer technology publications that have an interest in Mobile World Congress 2010. We will also invite the Mobile World Congress show newspaper and television station.

Will I be certain that my news will be published?
No. This will depend on the news agenda for journalists and the newsworthiness of your stories.

What is in it for me?
You will get the chance to tell the story of your company to up to 20 journalists with an interest in mobile communications before they arrive at Mobile World Congress.


Name of Company:
Year founded:
Number of employees:
Primary spokesperson for the media:
Company description:
Company primary market:
Company primary customers (eg manufacturers, mobile operators):
Company's target media publications:
Briefly describe the news you will be announcing at Mobile World Congress 2010:

Submit you application to Jessica Eddens on mobileworldcongress[at]tradefair[dot]co[dot]uk

STOP PRESS: Please note that we will have tickets to give away for Mobile World Congress in a draw for delegates of Heroes of the Mobile Screen on 7 December. You can buy tickets now for £99 (ex VAT/bkg fee) at http://mobileheroes.net/register

24 Nov 2009

You can still get involved…

Hello everyone

Helen here from the Mobile Heroes and Mobile Monday London team…

In case you hadn’t noticed, it's less than two weeks to go until Heroes of the Mobile Screen http://mobileheroes.net ... and there's still new stuff to announce...

So, first up - lovely sponsors who are helping to make all this happen for us. We can now confirm that Blackberry is a gold sponsor and Windows Live and Windows Phone are silver sponsors. WINplc is event sponsor. Smaato is sponsoring the lanyards, Kemp Little LLP is supporting the event and we'll have a few more to announce this week. And not only that, Blackberry has given us a bunch of Mobile World Congress passes to give away to delegates coming to the conference. Keep an eye on the Heroes twitter feed http://twitter.com/hotms and blog http://mobileheroes.net/blog to find out how to get your mitts on those lovely free passes.

Secondly, we have lots of lovely new speakers announced including Hugo Barra from Google, Oded Ran from Microsoft, George Nimeh from Iris, Phil Cox from Silicon Valley Bank, Giles Rhys Jones from Ogilvy, Mark Watts Jones from Orange and still more to be confirmed. Read all about them over at http://mobileheroes.net/speakers

Thirdly. You can still get involved. Well, of course you can buy a ticket (everyone who buys a ticket really makes our day and lots of lovely people have already bought tickets!). But there's also a way you can score a free one... We're still looking for companies who are targeting teens (age 17/18) with their mobile product, service, game, application or device and who want to get some constructive feedback from their teenage audience. Don't worry, it's not scary. julia shalet bw lgeJulia Shalet (pictured) is running this session and she knows what she's doing and has briefed the teenagers thoroughly. And she'll also brief the companies we choose thoroughly too so it becomes a useful experience for everyone involved. Anyway, we've had some people apply already, but we want to remind you that there's still time to apply and we really do want to see what you're made of. If you're interested, please email me ( helen [at] mobileheroes [dot] net ) or Dominic ( dominic [at] mobileheroes [dot] net ) to express your interest or to find out more about what's involved.

And finally, there are still some sponsorship opportunities to support the networking party afterwards. If you want to get involved in that, then please talk to me - ( helen [at] mobileheroes [dot] net ).

*Also a big thanks to our media and association partners for their support. Mobile Marketing Association, AIME, Mobile Data Association, IPC Media, Mobile Entertainment Magazine, Mobile Europe, Mobhappy, Mobile Zeitgeist, GoMoNews, Mobile Industry Review, The Really Mobile Project and many many more*

Don't forget to spread the word as well to your clients and colleagues. This isn't just for mobile industry insiders.

See you all on the 7th!

8 Nov 2009

Heroes of the Mobile Screen – 7 Dec 09 at the BFI Southbank, London

logo_building copy lge jpg Some of you may be wondering what I’ve been up to of late. Well, if you have, then I can reveal to you that I’ve been working on a new conference, Heroes of the Mobile Screen, which is on next month on 7 December at the rather wonderful BFI on London’s Southbank. And I’d love for you to spread the word (like our wonderful media partners), buy tickets and join the conversation. And I’m afraid this has taken our attention for the last few weeks which means we’ve had to cancel November’s Mobile Monday London event. Hopefully, this will all make up for it.

The team behind the conference, Isabel Fox, Neil Robertson, Carlo Longino, Dominic Travers and yours truly are also involved in running Mobile Monday London, Swedish Beers Mobile Networking, Future of Mobile, Over The Air, Mobile 2.0 and Tech Media Invest events amongst other things.

The day-long event at BFI Southbank will differ from anything else around (at least that’s what we’re aiming for) and get the stakeholders of mobile involved in discussing the issues affecting them and their customers. Uniquely the event also has teenagers on stage to tell the industry what they want from their mobile, what they expect from their network operators and what’s most important to them in terms of their mobile life.

20051204                                  onEdition Copyright image 2005©<br /><br />Doug Richard, David Whitewood of Hotxt.<br />For further info please contact:<br />Isabel Fox<br />020 7062 1192<br />isabel@ballard-associates.co.uk<br />This image is copyright the photographer 2005©.<br />This image has been supplied by onEdition and must be credited onEdition. The author is asserting his full Moral rights in relation to the publication of this image. All rights reserved. Rights for onward transmission of any image or file is not granted or implied. Changing or deleting Copyright information is illegal as specified in the Copyright, Design and Patents Act 1988. If you are in any way unsure of your right to publish this image please contact onEdition on +44(0)20 7978 1459 or email: <info@onEdition.com> InmaMartinezPic1 - Copy jp keishimada jpg belinda parmar Heroes of the Mobile Screen is already attracting a number of high calibre ‘heroes’ with speakers and panellists answering the call from around the world, including Kei Shimada, JP Rangaswami and Kevin Marks, Belinda Parmar, Julia Shalet, Doug Richard and Harald Neidhardt are all confirmed. The speakers are listed here and the agenda can be found here.

Heroes of the Mobile Screen opens with a keynote from Kei Shimada sharing his experience of what’s happening in Japan and what we can learn from that here in the West. And continues with four core pillars supporting discussion throughout the day.

The money
What's making money, who's making money and what's being invested in and where the money's going to be in the future? The answers to all the questions we want to ask of successful mobile service providers and VCs.

The impact of social/location
What is the impact of social media and location technology? What do customers want, what are the business models, what are the solutions to privacy issues. Carriers are placing their bets in this area, but will they pay off?

julia shalet bw lge Teenage heroes
Led by digital youth marketing expert Julia Shalet (pictured left), this is a new format where we invite four companies to pitch their product, service or device live on stage to six teenagers and they tell us what they really think.

Real customers, real applications, real marketing
A double session with the first half covering customers and what they really want on mobile with a focus on women in particular with some new research and insight into what women want from Belinda Parmar of Lady Geek. The second half will cover mobile marketing and advertising, what's working, what's not and what's coming next.

I came up with idea around the event because we realised that most of the events I attend throughout the year all talk around the same subjects, with the same people and bring up the same issues, without resolution. It’s time for us to stop talking to ourselves, look out beyond our industry and make some changes for the better. I believe it’s important to engage our colleagues in marketing, web 2.0 and media as well as more of our mobile colleagues from throughout the value chain. The exciting stuff is going to happen when industries cross over – that’s where the innovation is. In putting the agenda together, we believe we have something that will appeal to a wide audience – whether you’re a director of marketing for an FMCG brand or a web developer toying with the idea of developing apps for android or iphone.  And to do that, we need to share real customer insight that we can use to make ours and others mobile lives better.

Tickets are now available online now for £99 (ex VAT and booking fee) at http://mobileheroes.net . We’ve kept the price deliberately low and it’s subsidised by sponsors who we’ll be able to announce shortly.

If you’re interested in sponsoring the event in some way, please get in touch with me via email.

If you’re interested in pitching your gadget, application or service to our teenagers, please email Dominic Travers to put your name forward.

We are keeping a waiting list for potential speakers and panellists. If you’d like to be considered, please contact me.

So get your tickets now and become a fan on Facebook or follow us on twitter http://twitter.com/hotms too.

The Mobile Premier Awards opens – and there’s an award for female entrepreneurs

MPA_Logo You might be familiar with the Global Peer Awards that Rudy de Waele has been running in partnership with Mobile Monday for the last few years in Barcelona. Well, he’s now extended the concept to include more networks, including the Women in Mobile Data Association (see us on Facebook and LinkedIn) and has launched The Mobile Premier Awards 2010 and it is now open for entries.

The Mobile Premier Awards recognize the year’s best in Mobile Start-up Innovation and are the largest open, global start-up competition in the mobile industry. The awards are the point of reference in start-up premiers during the Mobile World Congress on February 15, 2010 in Barcelona (yes, it’s nearly that time of year again) and are organized in collaboration with some of the main networks in the mobile industry.

We’re particularly excited about the award for female entrepreneurship… Anyway, more details about the whole shebang here. It’s free to enter and it seems to me to be exciting to be involved in it with both my Mobile Monday London hat and my Women in Mobile Data Association hat on. (Good job I like wearing hats eh).

The Mobile Premier Awards 2010 will include the following awards:

* MPA in Innovation - The best grassroots start-up innovation chosen by their peers in partnership with Mobile Monday. The Mobile Monday chapters will vote for their local most innovative start-up. An international jury of the most recognized mobile industry experts will select the 20 finalists from all the local chapter nominees to pitch at the event in Barcelona in front of investors, operators, media companies, peer entrepreneurs, and press and influential bloggers.

* MPA in Marketing - The best start-up in Mobile Marketing

* MPA in Entertainment - The best start-up in Mobile Entertainment in partnership with the Mobile Entertainment Forum

* MPA in User Experience - The best start-up in Mobile User Experience in partnership with MEX.

* MPA in Social Change - The best start-up using mobile for social change in partnership with Mobile Active.org

* MPA in Female Entrepreneurship - The best woman-led mobile start-up in partnership with Women2.0 and the Women in Mobile Data Association

Participation to these awards is free and open to any start-up with a mobile angle. Go to www.mobilepremierawards.com and take your chance to walk the red carpet in Barcelona!

3 Nov 2009

Winners of UKTI Competition for MWC Barcelona Places

An interesting evening, on Monday 26th October, of rapid-fire, Powerpoint-free presentations from contestants for places on the UKTI stand at the Mobile World Congress in Barcelona next year. The distinguished panel of judges had the difficult choice of a wide range of different sorts of companies.

The worthy winners of the London final were:

Movirtu and The Key Revolution

who join winners from the earlier Cambridge final

Steepest Ascent, TouchType and Hypertag.

Congratulations to them all, and good fortune in Barcelona next year.

15 Oct 2009

Monday October 26 Competition for places on UKTI stand at MWC 2010

Once again we are delighted to be co-promoting with Digital Communications Knowledge Transfer Network (www.dcktn.org.uk) the London finals of the competition for places on the UK Trade and Investment (UKTI) stand at the Mobile World Congress, in Barcelona February 2010.

The event will consist of pitches from the competitors followed by a buffet supper, networking and announcement of the winners.

Competing in the London final:

Location Event Packs CBI!

If not the biggest MoMo London ever it was at least one of the biggest MoMo Londons ever. We had people standing and sitting in the aisles at CBI Conference Centre with over 220 people showing up to hear the latest and greatest on location, hosted by Skyhook Wireless. Our aim for this event was to take a fresh look at the location services topic, focusing on newly emerging platforms and mobile applications that are using location in new and innovative ways.

Special thanks to Stuart Dredge from Mobile Entertainment for leading our panel discussion and to our panelists Nic Black from Cloudmade, Jennifer Hicks from Ink Communications, Kate Imbach from Skyhook, Roberta Lucca from Vertu and Patrick Weissert from Vodafone. Thanks also to our great demoers from Flook, Shazam and Vodafone!

Coverage of the event included a great article from Stuart, posts from Bena Roberts on GoMo News, from Anna Gudmundson, from Ben Morris at Samsung Mobile Innovator and a thorough write-up from Adam Cohen-Rose.

3 Oct 2009

Go your own way?

go your own wayOk, admittedly that’s a song title from the rather marvellous Rumours by Fleetwood Mac which I’m listening to as I write this, but it also describes where we’re at with location based services. LBS seems to be the new black, it was big news at Mobile World Congress in Barcelona this year and there seem to be various location based apps cropping up out of the iphone woodwork. But it’s not all rosy in the location based world. Sure, we can use pretty maps on our phones but what else is out there and does anyone actually care?

That’s why I was particularly interested to read Stuart Dredge’s article recently in Mobile Entertainment magazine where he dispels some myths of mobile entertainment (and arguably the rest of the mobile world too and number 9 particularly resonated with me:

"Location-based technology is intrinsically exciting for consumers...

No it's not. The phrase "location-based technology" intrinsically puts most people who aren't in the mobile industry to sleep. And they look equally unimpressed if you promise them their phone can guide them to the nearest cashpoint.

That was the big selling point of the early days of LBS, until the industry realised that even half-cut consumers can womble their way to the nearest bank machine under their own steam. Now the buzz is around social location, and mashing up your handset's GPS with social media and Web 2.0 services.

The problem is that this is all still technology-led. The assumption that everyone wants to track their friends - and especially that they regularly go out in town with no specific plans in mind of who to meet or where to go - is unproven at best. As is the idea that people want to geotag all their photos and videos and share them with the world, all the time.

The next year or two will see some really smart, desirable mobile services launch that use location. But it's the ones that are actually based on stuff people want to do that will succeed.

It's more about great, desirable services that happen to have location elements in the mix.”

So that’s exactly what we’re going to take a look at on 12th October. Stuart Dredge has kindly agreed to chair the session for us where we’ll find out what services out there, challenging how we position and market them, how much location matters (or not), and what customers really want or need. We reckon it’ll be a lively debate kindly supported by Skyhook Wireless and GetJar. We have some great panellists lined up for you which we’ll be announcing in a few days. And we’ll have some demos for your delectation. We’re also still interested to find out which LBS apps and services you use and why so do keep contributing to the email thread on the topic.

What: Go your own way? A fresh look at location based services.

When: 12th October 2009 – 6pm for a prompt 6.30pm start.

Where: CBI at Centrepoint

Register and RSVP here

Photo credit Smiling_Da_Vinci on flickr.Used under Creative Commons licence.

16 Sept 2009

Handheld Learning Conference, London, 5 - 7 October 09


Graham from Learning Without Frontiers has been in touch to tell us about the conference he’s organising – The Handheld Learning Conference 2009. It’s in its fifth year (so nearly as old as Mobile Monday London then!) and features a wide variety of speakers (including some famous names) and 1500 or so delegates and will be held at The Brewery at The Barbican from Oct 5 – 7. More details on the conference and speakers later on in this post.

Anyway, there’s a couple of reasons Graham has been in touch. The first is obviously to promote the event (which looks rather good I have to say) and offer Mobile Monday London members a 15% discount off the list price – the early bird  price is just £375 (valid until 25th September) and the late booking price is £425. So 15% off those prices is not to be sniffed at. To take advantage of the discount, please use code momohhl09 on the registration page.

Not only that, there’s a free element to the event. Yes, we all like free! The first day of the event, Monday 5th October, is open to the general public and is free to enter. So that means anyone with a passing interest in mobile learning related stuff will get a chance to sample the exhibition and some free seminars as well. And not only that, there’s going to be a party and awards ceremony that night, hosted by The Gadget Show’s very own Jason Bradbury, which us MoMoLo’ers are all invited to to hang out at, especially it being a Monday evening ‘n all. Turn up from 7pm and the jollity will be going on until 10.30pm. I imagine there’ll be a few familiar faces there, mine included!

So here’s a little bit more about the conference lifted from their website to give you a flavour of what’s on offer…

The Handheld Learning Conference is the world’s leading event about learning using mobile and inexpensive access technologies, attended by more than 1,500 international delegates.

Lead speakers for 2009 include:

With many others soon to be announced.

Now in its fifth year the event has become the largest of it’s kind; bringing together thought leaders, innovators, practitioners, developers, policy and decision makers from the education, technology and entertainment sectors.

Over 3 stimulating days this group will demonstrate, debate and explore how mobile technologies such as phones, entertainment devices, GPS locators, and netbooks can be deployed to enable transformational improvements in learning across schools, home, further education, training and business.

This year’s theme is "Creativity, Innovation, Inclusion & Transformation" recognising that 2009 is the European year of creativity and innovation, and the value these elements have to learning, whilst identifying that real transformation will only occur following universal inclusion e.g. Home Access.

As always the conference will stage an excellent mix of inspirational talks from leading thinkers and practitioners, lively interactive debates, learners and practitioner showcases, special interest breakouts, networking and social sessions, plus an exhibition featuring the principle industry leaders.

15 Sept 2009

Vote for your favourite start-up and help them win Vodafone Mobile Clicks

We're coming to  the end of the Vodafone Mobile Clicks competition now and we have our 6 finalists. They'll be off to PICNIC next week in Amsterdam to fight it out to win hard cash for their start-up. There's 150k Euros up for grabs so it's a tough one. And there are six excellent finalists to choose from too. It wasn’t easy to get to the final six, but we did. There are three finalists from the UK and three from the Netherlands and there are 3 cash prizes up for grabs out of a total prize fund of 150k Euros.

The jury for the final is Richard Titus, Lee Epting, Rudy de Waele, Vincent Everts & Heike Scholz.

But it's not just down to the jury. Mobile Monday London members have a part to play in the process too. There has already been public voting which closes this Friday which is open to anyone http://www.vodafonemobileclicks.com/vote/ but in addition, we have been asked to create a poll so you can choose your favourite start-up and who you would give a prize too. The votes from Mobile Monday London members will be weighted more heavily than the public vote, so your vote really does count.

I've opened up the poll over at Yahoo Groups (I couldn't find a better way to run it so that it was one vote per person). If you're not already signed up to Yahoo Groups, then please sign up and make sure you fill in the bit that says why you want to join the group so we know you're genuine.
Our friends at Mobile Monday Amsterdam are going through a similar process and have already been busy voting.


There is just one vote so use it wisely, but please DO vote! The poll will be open for a week only and will close on 22nd September in advance of the finalists heading off to Amsterdam.

And in case you're wondering who the companies are and would like a bit more info, then here you go...

Woobius http://www.woobius.com/ (UK)
A service for the construction industry allowing them to collaborate by gathering all info & data in one place with access for the team. With the help of Woobius Eye for mobile, it is possible to solve problems & reduce build costs & the number of mistakes made.

Rummble http://www.rummble.com/ (UK)
A service that recommends content to the user, based on people with the same interests and hobbies. By sharing information and creating a trust network, the customer will get more interesting & relevant content.

Mobypicture http://www.mobypicture.com/ (NL)
Share photos, videos & audio with friends at social network sites like hyves, facebook and twitter with one press of a button.

Audioboo http://audioboo.fm/ (UK)
Directly record audio (eg interviews or quotes) & share it with social network sites like twitter and facebook. The last recorded, most popular and featured "boos" from the community can be played as well.

Layar http://layar.com/ (NL)
A browser that uses 'augmented reality' so a user can see what is in their surroundings by looking through the camera of their handset.

MyNameIsE http://www.mynameise.com/ (NL)
Connecting people on & offline by gathering their profiles on various social networks in one place. These can be shared in real life via mobile or bespoke device, The Connector.

Thanks everyone and please get voting!

14 Sept 2009

Over The Air – two days of mobile goodness

After a short hiatus, we’re glad to be supporting Over The Air again this year. It’s a veritable 34-hour mobile fest starting on Friday 25th September at 9am at Imperial College, London. Proceedings close at 7pm on Saturday 26th September.

“Over the Air is a grass-roots mobile developer event that is completely unique in the mobile industry events calendar – it is free to attend, is hands-on in the style of hackdays and barcamps, covers the cutting edge of current mobile development (as opposed to glossy future-speak or sales-pitches), and features bean bags, a big party and an overnight sleep-over. There will also be a competition at the end of the event for the best categories of applications created during the event, with many great prizes.

This year’s programme is currently being put together, but will once again feature technical presentations, tutorials, workshops, and break-out rooms. Expect topics such as Open Source, Java, Symbian (Series-60), Mobile Web, Mobile Ajax, Android, Mobile Linux, iPhone, Windows Mobile, Blackberry, etc. If you would like to run a session at Over the Air, please take moment to fill in our session suggestion form ( http://bit.ly/ota2009session ). (I believe there may be a couple of slots left if you’re quick - ed.) The sessions will be 55 minutes in length and while the focus of the event is on mobile development, we are also accepting sessions on user experience and design and we are putting together some sessions on mobile art including (hopefully) a mobile film festival.”

This year’s sponsors are Betavine, Lonely Planet, OMTP, Forum Nokia, Yahoo! Developer Network.

There are still places left so do sign up and join the fun with fellow mobilists from the UK, Spain and beyond.

27 Aug 2009

Wrap up for MoMoLondon August - Java Mobile

Huge thanks to everyone involved in the Java Mobile event on Monday. Special thanks must go to the sponsors for the evening Sun Microsystems ... let's just say there was ample drink available that evening! Also huge thanks to our panelists who stepped up at such short notice:

Simon Nicholson - Director, Operator Engagement at Sun Microsystems
Sergio Falletti - Commercial Director at Future Platforms
Kieran Gutteridge - CTO at IntoHand
Andy Milloy - Lead Client Architect at Surf Kitchen
Adam Cohen Rose - Lead developer at Kizoom ... with extensive coverage in his blog post

As is now tradition, rather than review the event ourselves, if you have written a blog/article on the event then please pop an email over to one of the MoMoLondon team (or tweet me on @alexcraxton) and we will update the links on our blog and website.

23 Jul 2009

Wrap up of July 09 Mobile Entertainment Apps event

Thanks to all who participated in the last Mobile Monday London event, talking about Mobile Entertainment Applications. Thanks to our panelsits for the evening: Patrick Mork (GetJar), Andreas Constantinou (Vision Mobile), Joachim Hoffmann (Fjord), Mark Curtis (Flirtomatic) and Dan Appelquist (Vodafone).

Special thanks must of cource go to our sponsors for the event GetJar.

GetJar is the world’s largest independent app store with over 450 million downloads to date. The company provides more than 45,000 mobile applications across all major handsets and platforms to consumers in more than 200 countries. In June 2009 the company was awarded a Meffy Award for the best Direct-2-consumer service. GetJar is backed by marquee investors Accel Partners and is based in the UK, Silicon Valley and Lithuania. For more information visit: www.getjar.com and follow us on Twitter @getjar

We've already received some coverage from folks attending the event:If you have covered this event, please let us know, we will update the blog and the website with further coverage as soon as we have it.

13 Jul 2009

Mobile Entertainment Applications - July 20th

July is upon us, and our theme for the month is 'Mobile Entertainment Applications'. The industry is buzzing around apps and apps stores, what does it mean, and what does it mean to the consumer? First things first we must offer our huge huge thanks to our friends at GetJar for coming forwards to sponsor the event. We are right now finalising the lineup of speakers and panelists for Monday night and will post later this week confirming everything. We return to our traditional venue at the CBI Conference Centre above Tottenham Court Road tube station.

GetJar is the world’s largest independent app store with over 450 million downloads to date. The company provides more than 45,000 mobile applications across all major handsets and platforms to consumers in more than 200 countries. In June 2009 the company was awarded a Meffy Award for the best Direct-2-consumer service. GetJar is backed by marquee investors Accel Partners and is based in the UK, Silicon Valley and Lithuania. For more information visit: www.getjar.com and follow us on Twitter @getjar

Details as always are now on www.momolo.org along with registration. You will be able to signup for the new site, register for the event, print your directions and see who else is attending. If you have any problems registering for the event just email me at alex@mobilemonday.org.uk and I will sign you up and look into it.

Tell your friends and tell your friends friends, we will remind you later in the week regards the agenda, places as alawys are limited so grab your spot quickly!

See you Monday, doors open 6pm!

25 Jun 2009

Mobile Entertainment music conference, July 9th

Mobile Entertainment are announcing a special music conference being organised by the trade mag and website Mobile Entertainment next month.

Mobile Music Now takes place on Thursday July 9th at BAFTA.

We conceived this event to be more about networking and fun than most conferences. Therefore, delegate places include a three course dinner, the chance to speak one-on-one with our guest speakers and panellists, take home industry research and late night drinking.

Places should cost £259 plus VAT, but MoMo members pay £199.

The event starts at 4.30pm with three short keynotes and a panel session. Then follows speed networking, dinner and drinks.

Speakers include:

- Morgan Donoghue, head of music for Vodafone Group Services
- Barney Wragg, formerly head of digital at EMI and senior VP at Universal
- Alex Vlassopulos, head of business development (digital), Sony Music
- Antony Douglas, head of content, O2 Telefonica
- Jonathan MacDonald, MD of JMA
- Tim Grimsditch, head of global product marketing (music), Nokia
- Frank Taubert, CEO of 24-7

More details at http://www.mobile-ent.biz/events

email tim.green@intentmedia.co.uk for more info or call 01992 535 647.

Samsung Mobile Innovator quest now open

If you came along to our MoMoLondon Demo Night in June, Samsung announced their new compeition ...

Samsung Innovation Quest 2009 - Win BIG with widgets

After the Mobile Innovator team teased us with details of Samsung IQ at our June event, the competition is now open. With a first prize of £15,000, it’s all about building Samsung Mobile Widgets for the i8910 HD. The competition is being co-sponsored by the Symbian Foundation and in addition to cash winners will receive distribution through Samsung’s MORE WIDGETS service.

Visit www.samsungiq.com for further information.

MoMoLondon June 09 Demo Night reviews

Breaking away from all being sat in one room, we moved to the three rooms at IPC Media's offices, and of course the drinks out on the terrace looking out over London.

Also co-sponsors for the evening were Samsung who announced their new Innovation Quest competition with a first prize of £15,000! Go to www.samsungiq.com for further information about the competition and how to join.

Again thanks to all the demoers on the night: Ben Whittaker from Masabi, Dan Phillips from Ookl, Jeff Bloom from Synchro Arts/Singtones, Simon Taylor from Corebridge, Alex Will from Spoonfed, Tanvin Sharif from Vopium, Mun Kong from d2see / Peepr.tv, Simon Maddox from 0870.me, Alex Housley from Total Hotspots, Mark Rock from Best Before TV/ Audioboo, Dave Hodder from Artilium, James Norris from Proxama and Adam Hoyle from Do Tank Studios / Photofit.

As has now become tradition, rather than us talk ourselves up, it is over to our community ...

Blog - James Norris from Proxama
Blog - Adam Cohen-Rose from Kizoom
Blog - Alex Anderson from Masabi
Photos - Jag Minhas from Telefónica

Let us know if you have written any articles on the evening. You can view some of the comments during the event that used the #momolo hash tag.

As always, keep up to date with our upcoming events on www.momolo.org the blog on www.mobilemonday.org.uk the yahoo group mailinglist at tech.groups.yahoo.com/group/momolondon and of course for more up to the minute information make sure you follow us on twitter @momolondon (www.twitter.com/momolondon).

Hope you enjoyed the event, we are currently making plans for the next event in July, more information to come.

16 Jun 2009

Big up yourselves if you were at demo night last night!

Hello everyone!

I just wanted to thank everyone who helped, sponsored, attended or demo'd at last night's Mobile Monday London event. Even though I say it myself, it was a great success. The three room format seemed to work particularly well for a demo session. We also had some lovely feedback on the night which means a lot to us.

But there are some specific thank yous I need to mention to you all...

To our lovely sponsors, IPC Media (such a great space, really helpful staff on site, and great views across London town) http://www.ipcmedia.com and Samsung Mobile Innovator who announced their Samsung Innovation Quest widget making competition last night http://innovator.samsungmobile.com/gtm/siq/samsungiq.do (hard cash prizes for the winners - worth a look) and to the weather fairies who kept it dry for us so we could use the wonderful roof terrace.

A huge thank you to our lovely helpers without whom, we couldn't have run the event so smoothly - Tiffany Mitchell, Julia Shalet, Nik Buckman, Improbulus and Mark Hawkins - you all did a great job :D

To the lovely staff at IPC for looking after us so well - Heidi, Naomi, the bar staff and the very calm and collected Jose for managing the technical stuff.

To our great demo companies who gave us a varied and interesting evening : Ben Whittaker from Masabi showcasing the latest yet simplest in rail ticketing, Dan Phillips from Ookl who showed us how to make cultural and learning venues even more fun, Jeff Bloom from Synchro Arts/ Singtone who proved to us they can make *anyone* sound good when they sing, Simon Taylor from Corebridge who managed to share with us what they’re doing around CRM on the go, Alex Will from Spoonfed who make it easy to find out what’s on in London local to you, Tanvin Sharif from Vopium which is like Skype but better as it’s seamlessly integrated into your mobile phone’s address book, Mun Kong from d2see / Peepr.tv who showed us what fun you can have with a web cam and a mobile phone, Simon Maddox from 0870.me who wants to make it easy for people to ring 0870 and 0845 numbers at local and national rates from your phone and is doing this for love not money, Alex Housley from Total Hotspots who makes it easy for you to find your nearest wifi hotspot with reviews, Mark Rock from Best Before Media who showcased the runaway success that is Audioboo for folks into audio micro-blogging, Dave Hodder from Artilium who work with MNOs to make it easy for them to open up their networks to third parties and also do something rather special around LBS without the need for GPS, James Norris from Proxama who showed us the latest developments in NFC wallets, and Adam Hoyle from Do Tank Studios who showed us how easy it is to create photo mash ups on your phone using their Photofit app.

A thank you to Ben Smith from The Really Mobile Project http://thereallymobileproject.com who covered the event for us and will be posting stuff about the event shortly.

A thank you to my fellow organisers on the night Dan Appelquist and Alex Craxton. Jo Rabin, you were missed!

And a final thank you to all of you who came and participated. Your questions, tweets, feedback and presence made it all worthwhile. If you're interested to see what was said on twitter, search for #momolondon and #momolo which were the hashtags we used last night. You can follow us on twitter too.

If you took photos or are writing up a blog post re last night's event, then please do let us know and share the links with us here. I can see there are already some photos up on flickr.

If you'd like to sponsor or co-sponsor an upcoming event or our website, then please do get in touch with one of us - dan@ alex@ jo@ helen@ mobilemonday.org.uk

And if you'd like to be on our roster of helpers, please contact me and I'll add you to the mailing list for that too.

Till the next time…

11 Jun 2009

Announcing the demo night line-up

Well, it's almost time for Mobile Monday London's demo night and we have now finalised the list of folks who want to show us their wares.

Just to remind you of the logistics first... Our lovely sponsors this month are IPC Media (whose fantastic offices we'll be seeing on the night) and Samsung Mobile Innovator (who will be making a special announcement on Monday evening). Doors will open at 6pm for a *prompt* and we mean *prompt* start at 6.30pm as we have a LOT to get through and I didn't want anyone to miss out. The demos should be done by 8.30pm and we'll have drinks and networking then and if it's a lovely evening, we'll be out on the stunning roof terrace. You'll find IPC Media's offices at The Blue Fin Building, 110 Southwark Street up on the 10th floor (nearest tubes Waterloo, Southwark, London Bridge).

Please allow enough time to get through security on the ground floor and
take the lift up to the 10th floor where we'll be holding the event. Also please
make sure you are registered well in advance so we can whizz you through security. We cannot guarantee you entry unless you are registered.
We have capacity for 155 across three rooms and we'll be rotating the demo teams across all three rooms so that you'll get chance to see everything. You won't miss out by not being in a particular room.

Each demo company will have 3 minutes to pitch their wares, and not just show what their product does but also share at least one insight. At the end of each section, there'll be chance for questions from the audience. This process will be repeated three times with the three groups of demo companies. The products and services you'll see on the night are:

Vopium - like Skype but fully integrated into your mobile's phonebook
Peepr.TV - webcam streaming to mobile
0870.me - standard rate calls instead of 0870
Photofit - photo mashup application
Total Hotspots - Rummble your nearest wifi hotspot
Audioboo - audio micro-blogging as much loved by Stephen Fry amongst others
Artilium - making LBS easy for developers
Proxama - the latest in NFC wallets
Ookl - mobile learning
Singtones - karaoke on your phone
Masabi - rail ticketing
Corebridge - CRM on the go
Spoonfed - London restaurant finder
We're looking forward to seeing you all on Monday night.

9 Jun 2009

Demo Night - June 15th at IPC Media

This Monday sees the return of Demo Night to Mobile Monday London. We are delighted to announce IPC Media are the sponsors and venue hosts for the evening. The format is going to be a little different than usual as we wont all be sharing the same space, we will have a number of rooms where the demoers will rotate around ... will we confirm all of this later in the week.

As always, doors open at 6pm with a 6:30pm start. We are currently finalising the list of demos for the lineup, huge thanks to everyone for putting themselves forward for this event.

Registration is now open at www.momolo.org ... if you haven't already registered on the new site, you will need to do so first and then click on the register button on the event. If you have already signed up, login and click on the register button. If you are unable to attend the event, please go back to the site and unregister yourself and places will be made available for other people.

We will update this information when the demo lineup and sponsors have been fully confirmed.

6 May 2009

Vodafone Mobile Clicks Competition Deadline: 22nd May 2009

Breaking News 13 May 09: The deadline for your entry for UK participants is no longer 14th May 2009 and is now Friday 22nd May 2009.

Yes, it's not long to go now to get your entry in for the Vodafone Mobile Clicks Competition. There's just about a week to go so there's still time. We've tried to keep the application process simple and you can even be pre-start-up and just have a great idea to apply.

We also wanted to reassure you over who owns the IP and any confidentiality concerns so to make things clear...
  • Confidentiality is secured. All people involved are informed and committed to this confidentiality.
  • The rights of the idea will be with the owner/submitter.
  • With your entry, we don't need every single detail - just enough detail to give us a clear picture of the WHAT and the HOW of the mobile service.
  • We respect the situations in which the start-ups do not have a patent yet. See our very very strict confidentiality claims. Above and in the Ts & Cs.
  • Ideas will NOT be shared with competitors or other companies. Only the jury and the organizing team(s) involved will have ALL the registration data (UK and NL). The Press and Other Startups in this contest will ONLY have RESTRICTED access to only a few Registration Fields (e.g. Name, Contact Details, Short Description of Service).

If you have any further questions, then please refer them to Helen Keegan. Also have a look at our previous blogpost on the competition criteria.

Good luck and let's see what Britain's talented mobile developers have to offer!

p.s. you can follow the competition on twitter and we have set up a facebook event too for it. Oh and Mobile Monday London is also in twitter if you hadn't spotted us already.

22 Apr 2009

The Mobile Phone Security Challenge

Today sees the launch of a national search for designers to develop new ways of securing mobile phones against thieves and fraudsters, as research shows that 80% of phones contain data which can be used by criminals to access bank accounts, steal identity, or sell on personal data.

The Mobile Phone Security Challenge is offering a total of £400,000 to designers and technology experts to come up with new ways of securing handsets, the data they contain, and their future use as electronic ‘wallets’ when m-commerce technology is introduced in the UK.

The Challenge is part of Design out Crime, an initiative from the Home Office Design & Technology Alliance Against Crime and the Design Council.  The Mobile Phone Security Challenge is supported by the Technology Strategy Board.

Applicants will submit a tender outlining how they will approach the challenge and identifying any relevant experience they may have. Once selected by a panel of experts, the teams will be allocated money for research and development from the £400,000 fund, and spend six months developing designs and working prototypes in one or more of three key areas:

· Making mobile phone handsets harder or less desirable to steal

· Making the data stored on mobile phones harder or less desirable to steal

· Making future m-commerce transactions secure and fraud proof

They will produce market-ready applications which may include hardware and software for handsets, new services and other innovations, which will be showcased and promoted by early 2010, with a view to their widespread and rapid take-up by the market.

A recent survey found that 80% of people carry information on their mobile phone handsets that could be used by criminals to commit fraud - and 16% keep their bank details saved on their phone, yet only 4 in 10 people currently lock their mobiles using a PIN. Such data includes website passwords, bookmarks, emails, personal security data and locations/addresses on map applications.

The deadline for applications is Friday 22nd May. Short-listed applicants will present to the expert panel on Friday 27th June, and the four finalists will be announced on Monday 29th June. The teams will develop prototypes over six months involving a process of review and advice from the expert panel. Four prototypes will be showcased in early 2010. More details of the Challenge can be found at www.designcouncil.org.uk/crime.

Sebastian Conran, chair of the Design & Technology Alliance Against Crime said: “This challenge is the result of work undertaken last year when we engaged young victims of crime, police, mobile industry experts and designers to understand current and future issues regarding mobile phone crime.  The Alliance has prioritised five areas and is working hard to deliver insights that the UK’s design and technology sector can use to deliver innovative solutions to reduce the instances of crime and antisocial behaviour.  This is one of the early results of our work – there’s more to come.”

Previous advances in technology have led to unexpected new forms of crime; email heralded the phenomenon of ‘phishing’, ATMs precipitated the new crime of ‘card catching’ and online banking gave rise to ‘key logging’, used by fraudsters to track the input of secret passwords and account numbers. However, there are also many examples of technology being applied successfully to reduce crime – for example, British Crime Survey figures show theft of vehicles has reduced by 51% since 1997 as a result of improved security being designed into the vehicle, and an evaluation of houses built to the ACPO Secured By Design (SBD) standards showed that these experience 26% less crime than non SBD houses, and residents fear of crime is lower.

The Mobile Phone Security Challenge will be steered by a group of leading specialists:

· CHAIR: Simon Waterfall, Co-founder, POKE

· Steve Babbage, Security Technologies Manager & Group Chief Cryptographer, Vodafone Group R&D

· Mark Delaney, Director, Connect Design, Nokia

· Josh Dhaliwal, Co-founder, Mobile Youth

· Richard Martin, Business Security Consultant, APACS

· Joe McGeehan, Managing Director, Toshiba Research Lab and Professor of Communications and Engineering at the University of Bristol

· Dr Walter Tuttlebee, Executive Director, Mobile VCE

So that’s not bad then, a prize fund of £400k and will be supported to get to prototype and production stage. If this is your area of expertise, then I’d say it could be worth a shot.

16 Apr 2009

Speaker and session updates for Monday’s event ‘Financing your business in a credit crunch’

Just a quick reminder for you to register for Monday evening's event at the CBI/Centrepoint. Yes, we're back at the CBI but there will be sandwiches to accompany our beers and wine courtesy of the lovely folks at DCKTN.

The evening is a slightly different format than usual so I just wanted to explain it a little bit more here.

We'll open with short presentations from DCKTN and Numeritas and we'll get pitches from Vodafone Mobile Clicks (about the competition and the 150k Euro prize fund) and Pembridge Partners LLP (about the Gateway to Investment programme).

We'll then move on to a panel session. Our line-up is looking good:
Benjamin Ellis, Redcatco is our chair for the evening and a seasoned entrepreneur himself. He's also very charming and will do his utmost to get the best out of our panellists.

And our panellists are:
Pamir Gelenbe, a partner with Newton More Venture Capital and Private Equity and co-founder of mobile marketing company, Flytxt. Pamir knows where the money is and where it’s going, and maybe even how to get it. He might just be worth listening to.
Carl Uminski, co-founder IMW. Carl's been there and done that as an entrepreneur with Overture/Yahoo/AOL and more recently with Trutap. Carl is battle-worn but is fighting the good fight again with a new start-up.
Rose Lewis, Pembridge Partners LLP knows a thing or two about mergers and acquisitions, particularly with media and digital businesses. She also knows how to get your company investment ready so will have a few top tips worth keeping an ear open for.
Chris Padfield who is Investment Manager for London Business Angels & London Seed Capital and can explain to us how London Seed Capital works and what's happening in the angel sector at the moment.

There will also be some other experts in the room from Kemp Little LLP (our lovely legal sponsors), and with a bit of luck, someone from cmypitch.com amongst others. And I know there will be some investors in the room as well as scouts for investors. As well as our usual mix of interesting mobile folks.

Following our panel sessions, we will be having surgery sessions alongside the networking and drinks. This is your chance to have a one to one chat with one of our experts without jostling to get their attention over a glass of wine. Tables and chairs will be laid out for the various surgeries in and around the reception area. Helpers will be on hand (I hope!) to take down details of who wants to chat and give you a time slot if there's a queue. And for those who weren't able to have their one to one or small group session there and then, the various doctors will be able to get hold of you afterwards to chat anyway. We will be having the following surgery sessions:

Vodafone Mobile Clicks - explaining more about the competition and how it worked last year
Pembridge Partners/Gateway to Investment - Rose can explain in more detail how the G2i programme works, what's involved and share some case histories with you to see if you're eligible to apply (I'm told the programme is *fantastic* from more than one trusted source). She can also have a chat to you about Pembridge's work on the M&A and strategic partnering front too.
London Seed Capital - Chris will be on hand to explain what LSC is all about, how it works and how you can get in on the act.
DCKTN - Eddie and Philip are on hand to discuss the various initiatives going on with them and how you can get in on the act to benefit from the options on offer.
Numeritas - Denver is available to talk through how their financial modelling works and discuss its relevance for your business if you're thinking of going for finance and investment. If finance isn't your strong suit, and it isn't mine, then Denver might just be able to help you.

There is room for one or two more surgeries if anyone would like to offer to run one. Please get in touch with Helen if you do.

I'm very much looking forward to Monday evening's event and if you haven't signed up and RSVP'd already, then please do over at http://momolo.org and do tell your friends. If you can't come to the panel session, but want to pop along later to have a surgery session, then please do sign up. This event is also suitable for digital businesses and not just mobile ones. Any problems with registration or website queries - please let Alex know.

Meffys Awards entry deadline extended to 24th April due to popular demand

Mobile Monday London is proud to be a media partner for this year’s Meffys. I’m also pleased to announce that yours truly, Helen Keegan, will be on the judging panel for the Mobile Advertising Award. Something I’m actually rather excited about.

Anyway, the key point is that the entry deadline for the awards has been extended to the 24th April so you still have another week to get your entry in. The official blurb and details are below for you all. It’s £300 per entry – unfortunately we don’t qualify as a supporting organisation as we’re a media partner only this time. Anyway, don’t let that put you off entering, it’s still worthwhile and I do know that previous MoMoLo members who have entered the awards in previous years have benefitted, so please do consider it. There are a wide range of categories to choose from and think carefully about which ones to enter. I’ve judged other things before and am frustrated when something is submitted into the wrong category and fails when had it been submitted to a more appropriate category, it would have stood a chance of winning. So think on!


MEFFYS_extended with dateMobile Entertainment Forum (MEF), the global association for the mobile media industry, today announces that due to popular demand, the call for entries for the sixth international Meffys Mobile Entertainment Awards has been extended to Friday 24th April 2009. Companies wishing to enter should visit: www.m-e-f.org.  

MEF is also pleased to announce that Hardeep Singh Kohli, a leading social commentator, BBC presenter and comedian, will host the Meffys ceremony on 23 June in London. As a columnist for The Scotsman and The Guardian, and a great fan of mobile games, Hardeep is passionate about the increasingly important role that mobile entertainment is playing in our everyday lives and says, “I am delighted to be hosting this year’s Meffys awards to help celebrate the leading companies in an industry where creativity and cutting-edge technology collide”.

Entering the Meffys 2009

MEF is accepting entries for the 2009 Meffys awards until 24 April. Entry costs have been frozen from last year and are as follows: £100 per entry for MEF members, £200 for members of supporting organisations and £300 for non-members.

For more details and information on entry categories go to: http://www.m-e-f.org/index.php?id=44

Meffys 2009 Categories:

  • Games
  • Music Service
  • TV & Video Service
  • Technology Innovation
  • Content
  • Social Networking
  • Search & Discovery
  • Ad Campaign
  • Application
  • Quality of Experience
  • D2C Service
  • ‘Mobile First’ Innovation
  • Business Intelligence
  • Innovative Business Model
  • Handset

If you do decide to enter, good luck!