16 Apr 2009

Meffys Awards entry deadline extended to 24th April due to popular demand

Mobile Monday London is proud to be a media partner for this year’s Meffys. I’m also pleased to announce that yours truly, Helen Keegan, will be on the judging panel for the Mobile Advertising Award. Something I’m actually rather excited about.

Anyway, the key point is that the entry deadline for the awards has been extended to the 24th April so you still have another week to get your entry in. The official blurb and details are below for you all. It’s £300 per entry – unfortunately we don’t qualify as a supporting organisation as we’re a media partner only this time. Anyway, don’t let that put you off entering, it’s still worthwhile and I do know that previous MoMoLo members who have entered the awards in previous years have benefitted, so please do consider it. There are a wide range of categories to choose from and think carefully about which ones to enter. I’ve judged other things before and am frustrated when something is submitted into the wrong category and fails when had it been submitted to a more appropriate category, it would have stood a chance of winning. So think on!


MEFFYS_extended with dateMobile Entertainment Forum (MEF), the global association for the mobile media industry, today announces that due to popular demand, the call for entries for the sixth international Meffys Mobile Entertainment Awards has been extended to Friday 24th April 2009. Companies wishing to enter should visit: www.m-e-f.org.  

MEF is also pleased to announce that Hardeep Singh Kohli, a leading social commentator, BBC presenter and comedian, will host the Meffys ceremony on 23 June in London. As a columnist for The Scotsman and The Guardian, and a great fan of mobile games, Hardeep is passionate about the increasingly important role that mobile entertainment is playing in our everyday lives and says, “I am delighted to be hosting this year’s Meffys awards to help celebrate the leading companies in an industry where creativity and cutting-edge technology collide”.

Entering the Meffys 2009

MEF is accepting entries for the 2009 Meffys awards until 24 April. Entry costs have been frozen from last year and are as follows: £100 per entry for MEF members, £200 for members of supporting organisations and £300 for non-members.

For more details and information on entry categories go to: http://www.m-e-f.org/index.php?id=44

Meffys 2009 Categories:

  • Games
  • Music Service
  • TV & Video Service
  • Technology Innovation
  • Content
  • Social Networking
  • Search & Discovery
  • Ad Campaign
  • Application
  • Quality of Experience
  • D2C Service
  • ‘Mobile First’ Innovation
  • Business Intelligence
  • Innovative Business Model
  • Handset

If you do decide to enter, good luck!