25 Nov 2014

MoMoLo goes to Apps World, November 2014

Firstly, a massive thanks to Apps World 2014 who gave us twenty-four stands to offer out to startups from the community over the two day conference - 12th and 13th November at ExCeL London. Around half of these were in the current intake or alumni of The Mobile Academy (the course we host with UCL).

Armed with my dictaphone, I interviewed our startups and they all talked about the diverse range of people that they met over the two days including web developers, investors, universities, corporates, press and bloggers. There was also mention of lots of different sectors; such as music and fashion.

Douglas Robb of Scramboo, talked about two of his favourite conversations: "I met a major English football club that are very interested in the product and someone yesterday refused to tell me their identity but this morning I received a LinkedIn invite from them - turns out they were very senior in a large corporate...it was very worthwhile"

Of course, it was also a great opportunity for some of the startups to engage with end customers too: 5 Tiles (Jose and Michal pictured here), were testing out the usability of their new keyboard for small devices on a Samsung smartwatch. They were delighted how quickly people were able to grasp their new interface. They also found a whole new target group where their product was providing a great solution for those with reduced dexterity.

Frederick of Adsy (love their branding!) also said that he had met quite a few of their 23,000 users and it was great to get feedback, confirmation of customer need and find out about ways they were using the product.

Albert at Quiztix added how useful it was to meet other startups and celebrate how far the word of Apps have come along. His team members enjoyed the opportunity to meet customers face to face.

From our side, we had many of our friends from international Mobile Monday chapters pop along to see us - here we have (left to right) London, London, Singapore, Tel Aviv and Singapore!

We also had a great opportunity to take a ride on the new cable car over from ExCeL to the after party at the 02. For me, the whole experience reinforced how lucky we are to live in such a diverse and vibrant city - a hot bed of innovation that pulls people from all over the world. 

Well done to the startups and thanks to those of you that came down over the two days to support them. 

Julia Shalet, Co-Organiser, Mobile Monday London

5 Nov 2014

Next Event: 12th November 5pm - 8pm at Apps World, Free Developer Plus Pass!

Time is running out to register for our next event - a drinks reception at Apps World, ExCeL on 12th November from 5pm.

Registration for our reception also gives you:
* a free Developer Plus Pass (worth £59) which includes access to the keynote from Brian Cox
* an exhibition pass for both 12th and 13th November
* access to the after-party at the O2 on the 12th (a short hop across the river on the Emirates Air Line cable car)

Come and see us at the MoMoLo StartUp Zone during the day on Wednesday or Thursday - in our village we'll be in great company with around thirty of the most diverse StartUps from our community. From double dating to parking and app testing to gaming, they'd love your support and will also be there for the drinks on Wednesday 12th from 5-8pm.

In the Zone will be: Ripple. Inc, Dna Dezign, Steer73, Smashed Crab Studio, Intoware, Mobikats Enterprise, Equaleyes Solutions, UCL Advances, Readly, ETAOI Systems, Techsis, eeGeo, AppyParking, Rounded Squarish, Triggertrap, Muzache, Playir, Mobileize, RefMe. co, Kites, QuizTix, Develapps, adsy. me, Swytch, Scramboo and Double.

If you also want to attend the various conference tracks you can enter MOMO15 and get a 15% discount on the ticket price. Check out the programme and book your tickets here.

Once more, do remember to register by 5pm Friday.

Contribute to the Developer Economics Research Series on The App Economy and Developer Trends

While we’re here, and talking about Apps, we’re great supporters of the Developer Economics survey, which provides really important insights into what is happening and needs your support!

Now in its eighth iteration, the survey tracks responses from thousands of contributors across the globe. What do you think about the latest trends? Do you see more opportunity in Wearables, Smart Homes or Connected Cars? Who's making money from apps - and how? Are iOS developers adopting Swift? Is the web vs. native debate still relevant? It only takes ten minutes and you could win some great prizes.

We will send out a link to the free results of the survey in February. So do get involved here.

Looking forward to seeing you all next week.