22 Sep 2015

The Mobile Academy and Mobile Monday London return to Apps World 18 and 19 November 2015!

The excitement has already started for Apps World 2015 http://europe.apps-world.net/ as we officially announce that we (that is The Mobile Academy along with Mobile Monday London) will be returning to host a Startup Village on 18th and 19th November. We will also host a pop up tea party at 3.30pm on the 18th, bringing more people along for you to meet.

It’s an amazing opportunity for companies and products less than 2 years old to get feedback, make connections and grab some attention. 

If you’re in any doubt as to whether to apply for a free stand have a look at the stories below from folks who won stands last year. Then do one or more of the following things: 

1. Pitch for a free stand at Apps World

If you are a product or company less than 2 years old; have something demo-able and want to use the 18th and 19th November to the full, make your pitch for a free stand here:  http://bit.ly/1Pjvmtv

2. Register for Apps World – Free or 25% Discount

If you only want to go to the free part of Apps World at ExCel and hopefully join us for our “POP UP TEA” at 3.30pm on Wednesday 18th. you can register here http://momolo-and-moblacad-atappsworld.eventbrite.co.uk and we will pass your information across to Apps World to get your entry passes ready. 

We also have a 25% discount for those of you that want to attend the paid bits. For this, you need to enter the code I8RTYMOMO25 at registration here: http://bit.ly/1VN5cmI no need to register for tea, but we’d love to see you there anyway!

Stories from Last Year

There are some great stories from last year: 

Gary from Double, with Nana and Cathleen
Chris Michael joined The (first) Mobile Academy in 2012 and has been an active member of the community ever since - giving advice to later cohorts and taking the stage at Mobile Monday Demo Nights. We are really excited to let you know that he has now secured funding for Swytch from Neil Hutchinson (Neon Adventures), Yannick Roux (EC1 Capital), James Hilton (CEO of M&C Saatchi Mobile) amongst others with the service launching in October 2015.

He recounts his experience from winning a stand in our Village at Apps World last year: 
“…Over the two days at Apps World we were able to showcase a very early version of the Swytch app to hundreds of people and get their feedback on the service. This was invaluable to us as we were getting first hand contact with potential users at a time where we could take action and build a service that users really wanted. We did get some press exposure too as an interesting upcoming service…”

Scramboo, told us about two of their favourite conversations: "I met a major English football club that are very interested in the product and someone on the first day refused to tell us their identity but later I later received a LinkedIn invite from them - turns out they were very senior in a large corporate...it was very worthwhile"

Gary McDonagh came to The Mobile Academy in 2014 and has told us what a great experience it was for him too and his Startup “Double” http://www.joindouble.com/. He met journalist Eric Auchard, chief tech correspondent for EMEA at Reuters who wrote about them here:  http://reut.rs/1isIykW. He also met the Incubus London team and got on to their pre-accelerator programme as well as Microsoft Ventures where they got to the final.

4 Sep 2015

Our Annual Academy is back October 1st...

We’re very happy to let you know that The Mobile Academy is now back for its 6th season and as usual we’ve updated the schedule to reflect ever changing industry trends. Our 200+ alumni have gone on to receive awards, launch successful new products, establish important partnerships, receive early stage funding, win competitions, get jobs they want and get to the top of the App stores.

The Mobile Academy is produced by Mobile Monday London and UCL and the talks, workshops and surgeries are led by many well known industry expert practitioners who are kind enough share their practical insider tips and best practice. See our line up of more than 30 tutors: http://themobileacademy.org.uk/whos-who/ .

Over the 34 hour programme, we address a broad range of topics across business, design and how to work with technology - all the elements we think you need to develop successful mobile experiences. You can see the full programme here: http://themobileacademy.org.uk/programme/. Topics include how to build successful teams, HTML5 vs Native, adopting lean practices, how to work with developers, how to market your mobile app and understanding the latest market opportunities - and by the way we specifically do not teach how to code!

We keep the price for the Academy heavily discounted with access for startups at only £500, rising to £1000 for more established mid sized businesses and £1500 for the bigger guys (all prices + vat + booking fee). There is no other course like this which carries a Certificate of Continuing Professional Development; covers the breadth of the mobile topic and has so many magnificent industry experts poised to help.

This year we are delighted to also offer a bursary place. Apply here: http://bit.ly/1L9dRZp by 9th September.

The course runs every Tuesday and Thursday night, 6.30pm - 9pm, from 1st October to 3rd December mainly at Idea London in Shoreditch. For more information, check out the website: http://themobileacademy.org.uk/ or contact julia@themobileacademy.org.uk

Fancy a taster session?

If you want to sample the course, meet our Course Director (Julia Shalet), other tutors and alumni, there are a number of opportunities coming up:

1. You can join a taster session on "How to do your own User Research", http://meetu.ps/2MBz46, 9th September hosted by the Agile Practitioners Meetup, 6.30pm, on the Strand, London.

2. Join us at Over the Air - a fabulous 36 hour event - part developer conference, part festival and hack day where this year's themes are Opening up the Smart City, Beyond Hactivism, What’s up with Wearables and Next-Generation Mobile Web - 25th / 26th September in Hoxton, London. Register for free here: http://overtheair.org/blog/.

The Mobile Academy is hosted by Mobile Monday London and UCL.