Next Event, 3 June, Mobile Marketing - Truth, Misconception and Wishful Thinking

Mobile Marketing looks like it is changing and moving on. But separating out fashion and sentiment from hard facts can be a problem. Take the following statements: there's a massive underspend in mobile (compared with other channels, especially print). SMS, once a hot topic in Mobile Marketing is now more or less dead. One is true, the other isn't.

Our wonderful sponsors for this event, Infobip, certainly know a great deal about the mobile space and connecting people through the mobile medium. With their help we'll be looking at what the emerging trends in Mobile Marketing are, what remains the same, what's no longer true. It seems that we have been saying since the dawn of time that mobile is a personal channel, that it's perfect for having a dialogue and that when you get it right, the ROI exceeds other channels. Did that memo ever got circulated? Even now, it's hard to put your finger on who is using these powerful properties of the medium effectively. There are plenty of examples of mobile being used as a replacement for broadcast and push of canned messages. Amazing that "Do Not Reply" might feature in a channel made for dialogue.

This looks like it's going to be a wide ranging discussion, I would not be at all surprised if we touched on Apps as an engagement channel, the role of mobile operators, and how mobile marketing and the retail shopping experience are shaping up to be the next big thing.

I know that our chair for this event, Alex Meisl of Sponge, won't take offence at being described as an Industry Veteran! Former chair of the Mobile Marketing Association in the UK and current board member at the Institute for Promotional Marketing, Alex will be joined by an eminent panel featuring:

Rube Huljev - Global Operator Partnerships at Infobip
Ben Scott-Robinson, Sapient Nitro
Gregor Smith, Comscore
Final panellist TBC


Agenda

6.00 pm Doors Open
6.30 pm Panel Session
8.00 pm Networking
9.30 pm Close


As usual the event is free to attend (but registration is required at  http://momolo-2013-06-03.eventbrite.com and as usual it will take place at the CBI Conference Centre at Centre Point.  In a departure from the usual, though, as Mobile Marketing is mostly about personalization, we will try to personalize this Mobile Monday night with some Croatian flavours in the form of great wines and food, straight from the coasts of Adriatic – and no need to bring your passport!

Mobile Miscellany, 3 May 2013. Win a Samsung Galaxy S4... Next event 3 June.

In this miscellany: A chance to win a Samsung Galaxy S4 and a book on Tizen, but hurry! Also a link to our last event on BYOD and info about our next event on Mobile Marketing.

Last Event, BYOD, 15th April

We received very nice feedback on our last event, held in partnership with ICT KTN, in which we looked at the security, commercial and societal  problems (yes, really!) of Bring Your Own Device. This is not a question that is limited to large corporates, but they are the ones that have probably spent the most time thinking about it. Most wonderfully chaired by David Rogers, of Copper Horse, our illustrious panel of representatives from Telefonica, BlackBerry, Azenby and Mubaloo examined this topic together with a highly engaged audience.

One of our lovely volunteers, Manfred Bortenschlager wrote a blog post (http://www.mobilemonday.org.uk/2013/04/what-happened-on-15th-april-boyd.html) summarising the event, and a link to the podcast created by the folks at The Fonecast. As an added bonus there are various contributed links to more information on the topic at the end of the blog, which you should check out if you want to know more about this tricky subject.

Samsung Developer Survey

Our friends at Samsung, who we are proud to count as one of our annual sponsors, want to hear from you! They are running a Mobile Developer Survey which takes about 5 mins to complete (I just did, so can vouch for that!) and you get a chance to receive a copy of Tizen for Dummies, if you complete it.

Better still, as an exclusive inducement to the Mobile Monday London community, if you fill in the survey using this link https://www.surveymonkey.com/s/samsung_survey there is a chance to win one of two Galaxy S4s. The survey doesn't say so, but if you check the page title you'll see that it is a special survey for Mobile Monday London. Must say I would like to get my hands on one (I have the S2 and S3 and love them) and Samsung tell me that they too are waiting to get their hands on some, but as soon as they do they will send out to two lucky winners! Get filling out that form, they want to hear from people by Tuesday next week!

Next Event, Mobile Marketing, 3rd June
We're working on the final details of our next event, which will be supported by our new friends Infobip from Croatia. An event on Mobile Marketing is long overdue, and we'll be focussing on emerging trends and things that used to be true, but looks like they aren't any longer. Chaired by the irrepressible Alex Meisl, we also have some interesting twists to the event which we are working on … I'll  leave it at that, for now. More to follow!

Developer Economics Survey

A closing note that Vision Mobile is working with Mobile Monday globally to survey opinions on matters mobile. They too have prizes and the deadline is likewise Monday next week. Without wishing to turn Mobile Monday into a kind of Eurovision, it would be good if we got some entries from London, we are the pre-eminent mobile centre in the world, aren't we? The link: http://www.visionmobile.com/DS13MoMoLond.

That's all this time, looking forward to announcing the next event. We have quite a programme lined up for the remainder of the Spring and early Summer, but I'll save that for next time. For now keep the evening of 3rd of June free for a Mobile Marketing evening with a Croatian twist!