16 Sept 2010

Roulette Cricket is going through to the Vodafone Mobile Clicks 2010 final!

Vodafone today announces the four finalists of Vodafone Mobile Clicks 2010, our competition to identify and develop the best, most innovative mobile internet start-ups. The four finalists represent companies working on field-worker remote reporting; mobile loyalty cards; mobile application lifecycle management and ‘2nd screen’ gaming. They are: Akvo Phone (Netherlands); Cardmobili, (Portugal); MALCOM, (Spain) and Roulette Cricket (UK).

About the four finalists:

UK (Roulette Cricket): Part of a new wave of mobile entertainment, so-called ‘2nd screen gaming’ gives fans a new way to engage with their favourite sport. Roulette Cricket is designed to be played whilst watching live sport, either at the ground, on TV or online.

Portugal (Cardmobili): A comprehensive collection of membership and loyalty cards is gathered through crowd-sourcing as well as comprehensive searches of loyalty programs and then sent to the customer’s mobile phone. The digitalisation of opt-in loyalty cards, coupons and vouchers gives customers convenient and easy access to relevant purchase offers.

Netherlands (Akvo Phone): A mobile application that allows live field-reporting for development aid project workers. Akvo Phone allows reports including pictures, text, phone identity, geographic location (GPS) and time stamp to be remotely submitted, freeing up time for field workers to get on with their jobs.

Spain (MALCOM): A mobile application lifecycle management system which is a revolution both for publishers and developers. The service – accessed through a simple web interface – takes the complexity, time and cost out of managing, updating and rolling out mobile applications, making it much more straightforward for application developers to manage their work.

Each of the finalists beat off serious competition to reach the final, displaying key attributes in the following judging criteria:

· Originality, creativity and innovation

· Technical and operational feasibility

· Economic and financial viability

· Value to end-users

· Management team quality

The four finalists will now be invited to represent their country in a live final at the PICNIC* Festival in Holland on 24 September 2010, where the overall winners of the €150,000 total prize fund will be chosen by a panel of mobile industry experts.

Please vote for your favourite!

Ahead of the PICNIC presentations, members of the public are invited to cast their vote for the winner of Mobile Clicks 2010. At the live final, the overall result of the public vote will be counted alongside the votes of panel members to decide the winners. At the live final, the ranking from the public vote will carry equal weighting to the vote of one official panel member. Vote now by visiting http://www.vodafonemobileclicks.com/vote and help your favourite entry win Vodafone Mobile Clicks 2010.

For further information about the Vodafone Mobile Clicks 2010 competition, visit http://www.vodafonemobileclicks.com

The panel members for the final in Amsterdam are: Om Malik – Founder, GigaOm, Russell Buckley - Vice President, Global Alliances Admob, Rudy de Waele – Founder, Mobile 2.0 Europe, Robin Wauters – Organizer, Plugg & TechCrunch blogger, Paul Jozefak – Managing Partner, Neuhaus Partners and David Leftley - Head of Venture Capital, Vodafone Ventures.

We wish all the finalists the best of luck and we’re especially flying the flag for our UK finalist, Roulette Cricket. Don’t forget to vote for your favourite – your votes really do count. http://www.vodafonemobileclicks.com/vote