Mobile Monday London: mobile content

Showing posts with label mobile content. Show all posts

26 Jul 2011

The EMMAs are open for entry

Mobile Monday London is pleased to support Mobile Marketing Magazine Editor, David Murphy, in the annual Effective Mobile Marketing Awards (or EMMAs as they’re affectionately known) sponsored by Upstream. It’s the second year and MoMoLo organiser, Helen Keegan, is also a judge.

What’s good about these awards then and should I bother entering?

Well, they reward campaigns and initiatives that have actually worked, have met campaign goals and delivered a return on investment (if indeed that was the goal). And we can all learn from that so it ends up being a great repository of case studies
They’re free to enter. Yes, that’s right, FREE to enter
There’s a great range of categories to enter – whether you’re into apps, advertising or mCommerce, there’ll be a category for you to enter if mobile is your thing. And if you’re reading this, then the chances are that mobile is indeed your thing.
The winners get lovely PR coverage in the magazine – both online and in print
The awards bash will be a treat if last year’s is anything to go by.

There are 17 categories, including several new ones, and entry is free. We also welcome multiple entries from the same company. The Awards will culminate in an Awards Ceremony at Delfina in London, on 3 November, 2011. The categories are below, and the deadline for entries is 5pm UK time, Friday, 26 August, 2011. So that’s a month to go, folks.

2011 Categories:

• Most Effective Mobile Application – b2c
• Most Effective Mobile Application – b2b
• Most Effective Tablet Application
• Most Effective Mobile Advertising Campaign
• Most Effective Mobile Advertising Platform/Network
• Most Effective Mobile Sales Promotion/Direct Response Campaign
• Most Effective Campaign from a Mobile Operator
• Most Effective mCommerce Solution
• Most Effective Mobile CRM/Enterprise Messaging Campaign
• Most Effective Location-based Service/Campaign
• Most Effective Mobile Couponing or Barcode Campaign
• Most Effective Mobile Site
• Most Effective Mobile Charity Campaign/Solution
• Most Effective Mobile Ticketing Solution
• Most Effective Mobile Payment Solution
• Most Effective Mobile Publishing Solution
• Most Effective Mobile Travel & Tourism Solution

Don't delay. Enter today. Go to the website for further details and to download the entry form.

Best of luck!

3 Jun 2011

NN4D–NAVTEQ Developer Day–London 8 June

navteq logo Mobile Monday London is very pleased to be supporting NN4D with their upcoming developer day on 8 June in London. It’s free to attend, but registration is required: http://www.nn4d.com/site/global/market/developerday/p_devday.jsp/. This is a unique opportunity and the first time the NN4D team have brought developer days to Europe. They’ve just had a great developer day with Mobile Monday Tel Aviv so let’s make sure this is a great one too.

Why come?

Learn directly from NAVTEQ and our partners Nokia, Samsung, Orange, Blue Via, deCarta and more about their map data and partner APIs to quickly apply your skills to create the most compelling location-based mobile apps
Listen to developers share their lessons learned
Explore augmented reality and next-generation technologies for location-based 3D apps and games
Learn about free technical support, free marketing support and free business development opportunities to meet global channel partners (this is the most interesting bit for me – the opportunities are very real and are there for the asking and can make a real difference to your business)
Network with peers, meet experts and discover how to get your app in front of potential customers and industry influencers
Participate in a Lucky Draw to win an iPad and other prizes and giveaways

Learn about the latest developments and innovation in location through case studies, interactive panel discussions and unique networking opportunities. Meet the people who matter both on the business side and the technical side. They will be out in force to help you.

Find out what the global opportunity is for location-based applications and how NAVTEQ data can help you differentiate your applications. Discover how the NAVTEQ Network for Developers (NN4D) can assist you every step of the way, from building your app straight through to business development and marketing and help you meet global channel partners. And all this is offered free. They will never ask for a penny from you in fees or in revenue share. Ever.

The technical portions of the day focus on APIs and SDKs that enable both mainstream location-based apps and services, and next-generation technologies for location-based 3D apps and games.Learn how to get started creating location enabled mobile apps from partners, such as Nokia, Samsung and deCarta who will introduce you to their APIs.

The day is suitable for both business people making decisions about mobile apps and services and how they can be distributed and marketed and also developers and coders who need to know more about the nitty gritty of the technical detail. The full agenda is here: http://www.nn4d.com/site/global/market/developerday/agenda2/p_agenda2.jsp

Where is it?

Dexter House, 2 Royal Mint Court, Tower Hill, London EC3N 4QN – nearest tube is Tower Hill map.

The event is co-located with Mobile Apps World and there are discounts available to attend that if you wish.

When is it?

Wednesday 8 June 2011 – registration opens at 8.30am and the day will finish around 5.30pm.

RSVP

The NAVTEQ® Developer Day is free of charge but you must pre-register. Please RSVP here: http://www.nn4d.com/site/global/market/developerday/p_devday.jsp

See you there next week!

22 Mar 2011

Meffys Awards now Open for Entries

Stop Press: Closing date extended to Friday 6 May at 5pm.

Doing something interesting in mobile apps and services? Got a cracking case study in mobile marketing? Innovating in mobile content? Then you should consider entering this year’s Meffys Awards which are now open for entries. These are one of the most prestigious global mobile awards and are definitely worth consideration.

This year’s Meffys categories span the entire mobile content & commerce ecosystem. Now in its 8th year, the Meffys honour achievements across mobile content and commerce and recognise the best innovation around the globe. Entries are judges by expert panels of leading journalists, analysts, academics and VCs. The winners will be announced at a Gala dinner attended by the industry’s most influential players on 7^th July at the Grand Connaught Rooms in London’s famous Covent Garden.

Companies wishing to enter should visit: www.meffys.com and submit their entries by 26^th April 2011.

For highlights from the 2010 awards ceremony and a list of 2010 winners, please visit: http://www.meffys.com/about/2010-highlights

Entering the 2011 Meffys

MEF will be accepting entries for the 2011 Meffys from today. Companies interested in entering the awards or nominating a candidate for the Outstanding Contribution Awards should go to the Meffys website at www.meffys.com for full details.

Entry prices for 2011 are as follows: £350 per entry; £150 for MEF Members. This year, MEF is also offering a special developer rate of £75 per entry (3 employees or less, no external funding and in business for no more than 1 year). Please see the http://www.meffys.com/enter/cost-of-entry for further information.

*These categories qualify for the developer rates. See http://www.meffys.com/enter/cost-of-entry for more info.

So get those thinking caps on. With Easter looming, April 26 will come around really quickly so don’t leave it too late to get your entry in.

Technorati Tags: awards,Meffys,Mobile Entertainment Forum

28 Feb 2011

Keep taking the tablets… next event, 7 March 2011, sponsored by BSkyB

You have to have been living under a rock if you haven't noticed the proliferation of announcements about everyone and her husband launching a tablet device of some description. Whether it's the BlackBerry Playbook, the Motorola Xoom, the iPad or one of the new Samsung devices, there's no getting away from it, the new category of tablet devices is taking off.

But what does this mean to the mobile world? It does feel like tablet devices are coming under the remit of the mobile teams - largely based on operating system knowledge and partly because of the whole apps thing that mobile teams are already familiar with. Media owners in particular appear to have embraced tablet devices with the FT being one of the first to launch their iPad app last May with other media owners in print and now TV, not that far behind launching. Hey, even EA games has produced a specific version of Need for Speed Undercover for the BlackBerry Playbook. The big guns are taking this seriously.

In this panel session, supported by BSkyB, we're going to explore the business models around tablet devices, what the opportunities and threats are specific to the device. Will we go beyond content consumption and move into content creation or enterprise apps. Will the new tablets make the mobile web stronger with HTML5 support or shift us deeper into the application ecosystem?

The panel will be led by Leila Makki of TelecomTV fame and she will be joined by David Gibbs, Director of Mobile Applications and Services, BSkyB and Mark Payton, Editorial Director, Haymarket Consumer Media. Further panellists to be confirmed.

We are also pleased to let you know that we will indeed have tablet devices available for you to have a look at and play with in both BlackBerry and Gingerbread flavours from our friends at RIM and Google. I daresay there may be a few iPads floating around too.

Photo credit: LoopZilla. Used under Creative Commons licence.

Agenda:

Doors open at 6pm for a prompt 6.30pm start.

Panel session 6.30pm until 7.45pm followed by networking and drinks.

Venue: CBI at Centrepoint – nearest tube is Tottenham Court Road. Centrepoint is directly above Tottenham Court Road tube station. Please use the entrance at street level.

Please register and RSVP at http://momolo.org/ if you'd like to come.

Sponsors:

One of the world's largest broadcasters, Sky, is driving a fresh and inspiring approach to entertainment - with over 10 million subscribers and 16,000 talented employees helping us to produce a wealth of outstanding content delivered to a variety of platforms and devices. At Sky, technology is the key to driving us forward and delivering ground-breaking innovations.

Sky’s interactive and mobile technology department is the power behind the biggest commercial mobile internet platform in the UK as well as many award winning applications and services. This includes the world's first subscription based live TV service on the iPhone and iPad as well as 5 of the all time top 100 most downloaded iPhone applications that are actively used by millions of people each week.

Looking to take advantage of the potential that the new generation of phones and particularly tablets offer, we are looking for mobile technologists who have a passion for pushing the boundaries to get the most out of these platforms. Working in a collaborative, agile way, we empower small, focused, cross-functional teams to deliver fantastic solutions that make the best out of the great Sky content. Successful people will have a real focus on quality and enjoy working in a team of other disciplined software engineers.

We are looking for people across all technical disciplines with specific interest in experts in the android and iOS platforms.

Our current openings include:

Developers
QA experts
Scrum Masters
Project Managers
System Administrators
Product Owners

We do all we can to make Sky a great place to work – as fun as it is fast-moving. Progression is such a vital part of life at Sky, so you’ll definitely find plenty of opportunity to stretch your talents.

We reward these talents with great benefits. Free Sky+ HD, broadband and our top viewing packages are the most popular, we’re happy to say. On top of that, there’s an excellent pension, share save scheme and private healthcare. And, because we’re going all out to be carbon neutral, we offer discounts on bikes and eco-friendly cars for getting to work.

To apply for jobs at Sky please visit http://www.workforsky.com

6 Sept 2010

mobileSQUARED Roadshow hits London on 29 September

The mobileSQUARED Roadshow: Europe is a 1-day event on 29 September in London covering the essential aspects of connecting with mobile consumers, relevant for brands, agencies, content providers, and mobile companies alike. The idea behind the event is to bring these key players together to collaborate outside of their usual silos, and facilitate fresh thinking on how to shape the market for best results. It’s about how to harness the one media device that connects to millions, and is always on and always in view.

The mobileSQUARED team take the results of exclusive in-depth market and consumer research, combined with a range of speakers who lead in their fields from media owners, agencies, brands and mobile companies and bring them together for the day to thrash out the key issues. Expect lively panel debates, breakout groups, keynotes, case studies, how to guides and more.

Mobile Monday London members can get a 25% discount on the full price of tickets. That brings the price down from £280 + VAT to £210 + VAT which is a good saving. To claim your discount, please contact jo@mobilesquared.co.uk who will be able to help you.

You can see more about the event at www.mobilesquared.co.uk/roadshow/roadshow-europe