24 May: Where Mobile Meets Media, Round 2

Yes, we covered this topic in Barcelona during Mobile World Congress and it's such a hot topic, we're revisiting it at our next Mobile Monday London event.

The world of traditional media is experiencing difficulty in matching declining advertising revenues with the costs associated with production. At the same time, they're also facing the problem of the increasing fragmentation of audiences. A whole new world of social media is also emerging, the revenue models for which are, to say the least, unclear. With mobile devices all around us, games devices having ability to upload, sideload and download content, e-readers, iPads, this area is growing rapidly. And with some media owners opting for a paywall, this sector is dynamic.

Please join the Digital Communications Knowledge Transfer Network (DC-KTN), Mojiva and Mobile Monday London at this evening discussion that will address these issues, and in particular, the likely future role of mobile in the creation, delivery and monetisation of media.

Russell Buckley from Admob will be chairing the session again as he did such a good job last time. The panel will include Ulyssa Macmillan from the BBC, David Gibbs from Sky, Dave Gwozdz from Mojiva and Neil Johnson from Teletext. Further panellists tbc.

Venue: CBI at Centrepoint. It's on the first floor of the very tall building that sits on top of Tottenham Court Road tube station at the intersection of Tottenham Court Road, Oxford Street and New Oxford Street. N.B. Please use the side entrance at street level.

Agenda:

6pm - doors open for a prompt 6.30pm start.

6.30pm - welcome and introductions

6.35pm - keynote: current state of play in media and mobile

6.50pm - panel session

8.00pm – networking and drinks

9.30pm – close

Places are limited, but if you’d like to come, please register and RSVP at http://momolo.org/

*Due to the high number of no-shows, we are not always able to guarantee you a seat - especially if you're late!

*Please note that all registration information from this event only will be shared with DC-KTN

About our sponsors:

DC-KTN The Digital Communications Knowledge Transfer Network has been established by an industry-led group of leading players, with funding from the Technology Strategy Board. We seek to bring competitive advantage to the UK by promoting collaboration and knowledge sharing between the users and providers of Digital Communications, and helping to drive innovation in the sector. We facilitate innovation and knowledge transfer, by providing UK businesses with the opportunity to meet and network with key individuals and organisations from within the UK and overseas. It's free to join our network at http://www.dcktn.org.uk/

Mojiva http://www.mojiva.com/ is a mobile advertising company that owns and operates the fastest growing mobile advertising network, currently reaching more than 41 million unique users monthly through mobile web and app display advertising. The Mojiva network gives brand marketers and publishers everything they need to efficiently run targeted mobile display advertising campaigns within premium mobile content on any mobile device, including iPhones, iPads and other tablet devices. Founded in May 2008 and based in New York City, Mojiva has grown faster than any other advertising platform, and currently helps advertisers reach their target mobile audiences in 190 countries.

Technorati Tags: mobile media,events,teletext,sky,bbc,

Where mobile meets media…

It’s a big topic. We’re led to believe that the mainstream media world is in trouble with declining advertising revenues and difficulty in matching available revenues with cost of production. And not only that, there’s a whole new world of mobile and social media out there with unclear revenue models. Where do you place your bets? Do you knock down your existing business to create the new one? Do you wait before making your move but risk missing the boat altogether. These are all questions the answers to which are still unclear.

And this topic was also on our minds in Barcelona during Mobile World Congress where the UKTI hosted a Mobile Monday London panel session discussing this very thing. Paul Skeldon from Telemedia 360 took some video of it, the highlights of which you can see below. It's in four parts with Russell Buckley, VP of Global Alliances at Admob chairing (and co-founder of Mobile Monday Germany and co-star at the Mobhappy blog), and Chris Boden from Lonely Planet in Australia, Lucie McLean from the BBC, Steve Ives, CEO at Taptu and yours truly on the panel.

Is Traditional Media Dead?

Is Advertising Dead?

Are Applications Dead?

Will the iPad Save Us?

Paul also covered the panel session in this month’s Telemedia 360’s PDF newsletter which is worth a read if media and mobile is your game. [You can download a free copy from their website.] I am widely quoted in the article but to get the full context, it’s probably best to view the videos *and* read the article too to get the whole picture.

You might also be interested to know that the FT Digital Media and Broadcasting Conference was on this week. Although not there, some of the tweets from it are worth a look. Have a look for the hashtag #FTMedia10 and follow FTDigitalMedia on Twitter. I’m sure there’ll be some news and blog coverage coming out of this conference too, so watch this space.

Another *must read* article is this one Understanding the participatory news consumer – a comprehensive breakdown of the latest Pew Internet research showing what the US digital news consumer is up to on their mobile phone. I’m not going to repeat what the article covers, but it shows that mobile internet users access the internet more often than their fixed line counterparts:

“On-the-go news consumers:  Who are they?

The typical on-the-go news consumer is a white male, age 34, who has graduated from college and is employed full-time.  Given their younger profile, it is not surprising that 40% of this group are parents of young children (compared with 30% of the general adult population), and 32% have never been married.  One in three (32%) live in households with incomes of $75,000 or more. As a subset of the broader mobile internet population, on-the-go news consumers reflect many of their characteristics (see table below).

Not surprisingly, on-the-go news consumers maximize their cell phone use.  They are 67% more likely than other cell phone users to text message, more than twice as likely to take pictures with their phones, and four times as likely to use their phones to instant message.  They are also especially heavy internet users—80% of this on-the-go group are online on a given day, compared with just 67% of other internet users—and they engage in activities such as blogging (20% v. 11%), using social networking sites (73% v. 48%), and using status update sites like Twitter (29% v. 14%) at significantly higher rates than other internet users.”

Technorati Tags: mobile,mobile media,barcelona,mwc10,mobile world congress,Russell Buckley,BBC,Lonely Planet,Taptu

Jan 15: Registration Now Open

Registration is now open for our next meeting, on the 15th of January, hosted by Wireless World Forum (with reception sponsored by Nokia). The venue is the CBI conference centre at Centrepoint.

The theme for the evening will be 'Bubble 2.0?' We will feature a panel of experts grappling with questions about the current boom in the startup markup (particularly focused on mobile startups). Is the current boom sustainable? Panelists will include Azeem Azhar (Reuters), Martin Fiennes (Clarity Capital Partners), Madhuban Kumar (Doughty Hanson Technology Ventures) and Sam Sethi (Vecosys).

We will also feature a number of demos from mobile startups in the run-up to the Mobile Monday Global Peer Awards happening in Barcelona next month at 3GSM.

If you wish to attend, please register yourselves in our database.