While we Londoners are basking in the warm afterglow of the Olympic games and are looking forward to the Paralympics, here at MoMoLo Towers it's time to sneak in a half-Marathon Mobile Miscellany ...
Next Event: 3rd September, Mobile Apps Marketing
We've opened registration for our first event of the Autumn season - we're looking at what it takes (aside from building an App of course) to make your app successful ... marketing, promotion, measurement ... our illustrious panel is headed up by Tim Green - Executive Editor, Mobile Entertainment - there's still space, but hurry! Supported by our annual sponsors Samsung, who also have their Smart App Challenge open till 30th Sept (see below).
Register via Eventbrite http://momolondon-2012-09-03-y.eventbrite.com
The Mobile Academy - Making it Mobile
Also if you or anyone else you know is interested in making your mobile app or service successful you should check out our Mobile Academy programme which we're delighted to be co-producing with University College London. 10 weeks of classes, workshops and more, thanks to our sponsors offered at the very accessible price of £300 plus booking fee. The course starts on 18th September and runs on Tuesday and Thursday evenings.
This course is for anyone who wants to deepen their knowledge of the design, technology and business aspects of developing successful mobile products, services and experiences. Various expert members of our community have kindly agreed to help deliver the programme - check it out at http://themobileacademy.org.uk/
We would much appreciate help with spreading the word ... please tweet about us @moblacad, share the link http://themobileacademy.org.uk/, @jewl is the course director, please send her thoughts, share ideas at email@example.com.
Event: 24th September, HTML5 vs Apps
Sticking with the apps theme, somewhat, we're putting the final touches to our second event in September which will see the return of the very popular annual HTML5 vs Apps debate. This year's supporters are the wonderful folks over at Device Anywhere. Keep the date, we'll be confirming speakers and programme soon ...
Mobile Marketing Live - Winners plus discount code
At the end of July we announced the competition for a free stand kindly offered by Mobile Marketing Live, 1-2 October - and we received a fantastic number of really compelling entries. It was a very tough call, and in the end David Murphy and the team over at Mobile Marketing live generously agreed that they would make not one but two awards! Congratulations to PixelPin and Scramboo - read about the awards at http://www.mobilemonday.org.uk/2012/08/mobile-marketing-live-winners.html.
And don't forget to register and use code MOMO25 for 25% off the event http://www.mobilemarketingmagazine.com/live/
Campus Party Berlin
10,000 people are expected to gather from today for the rest of the week at Berlin Tempelhof Airport. Opening ceremony is tonight ... look out for friends from MoMos across Europe if you are there ... http://www.campus-party.eu/2012/index.html
Vodafone Smart Accessibility Awards
A reminder to make sure you enter the Vodafone Foundation Smart Accessibility Awards 2012. Make sure to check out the 4 awards which share a prize pot of EUR 200,000. Entry is now open and closes on the 15th October. Information about the categories and entry criteria can be found at http://developer.vodafone.com/smartaccess2012/home/
Friends MoMo Dublin are running an accessibility workshop today/tomorrow in support of the awards - the event is marked as sold out, mind ... http://www.eventbrite.com/event/3928484202
Samsung Smart App Challenge
We've mentioned before that you have till 30th Sept to enter the Smart App Challenge 2012 run by our lovely annual sponsors Samsung. It has 80 prizes in a prize pot of over $4M ... it has already started, and closes on 30th Sept - so check it out at http://www.smartappchallenge.com/eng/main.do
999 is 75
And finally, a curiosity, via Mike Short. The 999 service has been in operation for 75 years in London - surprisingly, to me at least, 999 was not universally available in the UK till 1976. It makes me think how communication truly changes the way we think about the world. A service innovation that truly changed lives, not to mention saving them. It also makes me think how profoundly mobile services have changed our lives in the somewhat shorter period since they have been introduced.
... look forward to catching you on 3rd Sept - meanwhile, don't forget your sun screen!
21 Aug 2012
17 Aug 2012
Successfully marketing an app can mean a wide-ranging marketing strategy that begins well before your app is even live. With numerous tools (ranging from analytics to social media) available to help developers with discoverability of their app, we'll be reviewing the options - what promotional methods work (and which don't) and where developers should be focusing their efforts.
We’ll be discussing the various options in a panel session chaired by Tim Green (Executive Editor, Mobile Entertainment), who has been writing about mobile content since the market’s inception in 1999. Our panellists include Keith O'Brien (Head of Content Strategy, Samsung), Oded Ran (CEO, Touchnote), Richard Firminger (Managing Director, Flurry) and Paul Armstrong (Head of Social, Mindshare).
6.45 Panel Session
As usual attendance is free, but registration is required and registration is now open on EventBrite.
The CBI Conference Centre at Centre Point, the very tall building immediately above Tottenham Court Road tube station, on the Central and Northern Lines. Please use the entrance at street level under the bridge formed by the building itself.
Thanks to our lovely annual sponsors, Samsung, for their ongoing support.
13 Aug 2012
After much deliberation, we have chosen the winner of the competition to win a stand at Mobile Marketing Live, which takes place in London on 1-2 October.
In fact, there's not one winner, but two. The judging panel, made up of representatives from Mobile Monday London and Mobile Marketing magazine, could not separate two of the entrants: Scramboo and PixelPin, so have decided to award the prize to both. They will now join the other exhibitors at the event, including InMobi, Adfonic, Cogenta, ScanLife, Textlocal, Prinovis and M&C Saatchi.
When we broke the news to PixelPin founder Geoff Anderson he said: “This is fantastic; it’s a great opportunity for us to get in front of a whole load of new customers we have not spoken to before. Bring it on.”
Scramboo’s flagship product is a platform which allows clients to create, publish and update their own HTML5 web apps and mobile experiences. It includes an easy-to-use, browser based authoring tool which is location and augmented reality enabled, a sophisticated games rules engine, hosting, player account handing, an HTML5 presentation layer, and more.
When we told co-founder Douglas Robb that he had won a place at the event, he said: “We are absolutely delighted, this is really important for us. We believe we have a genuine market lead in what we are doing, so we want to get out to market as quickly as possible and this is a big opportunity for us to do that. We’ll run live demos at the event where people can create a game or publish content live and walk away with a URL where they can send people to experience the game.
We received more than 20 entries for the competition, and were hugely impressed by the high standard of the entries. We had originally planned to give away one stand, but it was so difficult to separate Scramboo and PixelPin that we decided both deserved their place.
Thanks to everyone who entered. You can also get 25% discount on a ticket by using code MOMO25 at http://www.mobilemarketingmagazine.com/live/.